Built by People. Based in Bordeaux.

We’re a small Bordeaux-based team figuring this out as we go — starting lean, staying transparent, and putting creativity first. There’s no big machine behind this; it’s just us, designing cool stuff and trying to do right by the planet while we’re at it.

It’s not perfect (yet), but it’s honest. And if you’re into bold design, big heart, and some behind-the-scenes chaos, you’re in the right place. No suits, no egos, just good humans making wearable art.

 

Original Designs. No AI. No BS.

 

Everything starts with a sketch, not a prompt — hand-drawn in-house (digitally, because 2025) and built from scratch. Our artist, Freya, has the knack for creating stuff you’ve never seen before.

You won’t find AI-generated filler or repurposed trends here. Just original ideas turned into art you can wear or hang. Weird, beautiful, bold — whatever the design, it’s got intention behind it and zero synthetic soul.

 

Eco-ish Now. More Eco Later.

We’re big on low-impact threads: our tees are made with organic cotton that uses 91% less water and cuts emissions by 46%. It’s PETA-certified vegan too.

Not every item hits the eco-mark (yet), but we promise to always tell you when it doesn't. Transparency > pretending.
The goal is to keep levelling up — better materials, better impact — one tee at a time.

 

Proud to be a scrappy start up

Right now we’re running on a Print-On-Demand model to keep waste (and overheads) low while we build this from the ground up. It lets us stay flexible, experiment with ideas, and keep quality high without stockpiling. The downside of POD is that it will take us longer to get your new threads to your door.

Eventually, we want to go bigger: more control over production (and much faster deliveries), more sustainable options, and a lot more creativity. We're working on creating our own, ethically sourced items that you won't find anywhere else.

 

Designed to Look Good. Created to Feel Better.

We’re not trying to save the world — but we are trying to make better stuff, for better reasons. Our future collections will explore themes we care about: body positivity, sex-positivity, inclusivity, identity, and play.

Not every drop will be “activist,” but they’ll always be thoughtful. We plan to drop collections where every purchase = a donation to the charities that align with our vibe, chosen by the N.O. community. Pretty tees with a bit of purpose — because why not both?